TikTok, Instagram, podcasts, Substack, the metaverse. Digital creators have an endless array of buzzy platforms to reach online audience. Yet there's one old school channel that still dominates when it comes to credibility and esteem: billboards. (Yes, billboards!) In a fascinating twist, digital natives are flipping the traditional advertising playbook in a desire to transcend "internet famous" and become simply famous. As Taylor Lorenz points out, old fashioned out-of-home billboards are giving legitimacy to content creators. "For a world that now lives online, nothing hits harder than seeing your name and your face lit up in the real world," Creators Inc. CEO Andrew Bachman told Lorenz. It's a digital world, yet the most cutting edge move is decidedly old school.